Steam 2017
The IDEA Collective team believes that the role of design and other creative activities and tools are vital to develop core life skills in all children and promote creative intelligence for South Africa and Africa at large. This will not only increase academic performance and personal development, but is the backbone of developing human capital en masse and a workforce that is better equipped to deal with future challenges confidently and efficiently, no matter their career path.
Design’s core purpose is to improve people’s lives through proactive problem solving and the creation of appropriate solutions that take cognizance of social, cultural, environmental and economic factors. The value and impact of design and innovation is invaluable across all sectors and highlights the role and necessity of design as a subject, a tool and an industry in a developing country like South Africa.
The IDEA Collective consist of a multifaceted team of design education specialists and lifetime design activists represented by Suné Stassen founder and creative director of Rock City Foundation; Professor Des Laubscher co-founder of Greenside Design Centre and board member of Ico-D (International Council of Design); Maria Thiel, principal and founder of Bridgeway High School and Irma Sargeant.
Aims and focus of the project
• Interior Designers will reimagine the classroom for the 21st century
• Graphic Designers will develop project concepts for STEAM based learning at Grade 10 Level
• Multimedia Designers will develop apps for DESIGN THINKING as a teaching aid for Secondary schooling teachers
These projects will be presented by The IDEA Collective at the STEAM symposium in Cape Town taking place in August 2017.